My Works
Copywriting | Designing | Illustrating
Over the years, I have archived for myself a collection of projects during my 2-year study at RMIT. I have taken various positions in such projects, from art director, copywriter, illustrator to creative director, showcasing my vast capability to work in the creative industry.
Over the years, I have archived for myself a collection of projects during my 2-year study at RMIT. I have taken various positions in such projects, from art director, copywriter, illustrator to creative director, showcasing my vast capability to work in the creative industry.
1. "The Hero in Me" Blood Donation project
>> Website: The Hero in Me <<
Position: Copywriter
I developed creative contents for the campaign, responsible for writing various materials such as the rationale of the main concept and key visual & the advertising copy.
>> Website: The Hero in Me <<
Position: Copywriter
I developed creative contents for the campaign, responsible for writing various materials such as the rationale of the main concept and key visual & the advertising copy.
2. Client Pitch for French Red Cross' "Gender sensitive CBDRM project in ethnic minorities' areas of North-West Vietnam"
Position: Creative Director
I was in charge of the creative department of this pitch, as well as creating visual mockup products.
Position: Creative Director
I was in charge of the creative department of this pitch, as well as creating visual mockup products.
3. Visual Language course - "FitCheese" project
>> Gallery: See more <<
Position: Art Director
My responsibility was to create the main concept, visual posters and images to advertise a diet product named FitCheese.
>> Gallery: See more <<
Position: Art Director
My responsibility was to create the main concept, visual posters and images to advertise a diet product named FitCheese.
4. Creative Advertising course - Doritos "The Messenger" TVC project
Position: Art Director/ Illustrator I contributed to the perfection of the core idea & concept, illustrating the storyboard for the ads, thus created a mockup teaser for the eventual TVC. |
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5. PR Writing for the Media course - LINE Models project
>> Website: LINE Models <<
Position: Copywriter
For this project, I individually created and wrote all the contents for the website, including brand introduction, social & traditional media releases, backgrounder.
>> Website: LINE Models <<
Position: Copywriter
For this project, I individually created and wrote all the contents for the website, including brand introduction, social & traditional media releases, backgrounder.
Including PR plannings, proposals, product copies, ideas, concepts...